
I encountered these signs in the lobby of Mindshare, a major New York ad agency. What impresses me most about them is not their humor, and they are truly funny, but rather the guy who came up with the idea for these signs and was able to convince upper management to actually place them in the lobby of a major corporation.
I've been in many situations in my life where I had a new idea and I was in a position where I couldn't just do it because I wasn't the decision maker; I had to convince someone above me that it was a great idea. That's the hard part and that's the part which takes balls because when you're pushing for a new idea, you risk looking foolish, being overly aggressive and maybe even not being liked. You may even be risking your job.
So whenever I see a great idea that's actually being done, I always like to imagine a meeting in some big conference room with a bunch of suits sitting around a table, and one guy speaks up and says "Hey, I've got an idea, why don't we _________!". Everyone looks at each other trying to hold back a smirk, then someone looks over at him (usually a very smart and vocal person) and says "That's a good idea but we could never do that because ___________".

It's this moment where most new and great ideas are killed, and it takes balls to overcome this moment.
There's ALWAYS a perfectly good reason why a great idea can't or shouldn't be done, and you can count on one of the smartest people in the room to come up with that reason. And it will sound really good, be really convincing and will get everyone else nodding their heads in agreement.
Most ideas will get squashed in this way.
But a ballsy person will say "I know there are a lot of reasons why we shouldn't do this, but if we could find a way to make this work, can you imagine how great it would be? I say we work out all the kinks and make this happen...I'm convinced it can be done!"
"Every great and commanding moment in the annals of the world is the triumph of some enthusiasm."
-Ralph Waldo Emerson
I've found that the best way to combat good reasons for not doing something is simply ENTHUSIASM FOR DOING IT! Sure you can combat good reasons for not doing something with good reasons for doing it, but then it just comes down to people weighing a bunch of arguments and getting cerebral about it. Plus the reasons to not do something will always feel stronger than the reasons for doing it because doing something new is always risky. And no one ever lost their job for NOT embracing a revolutionary, new or great idea. It's safer to analyze it thoroughly, then reject the new idea.
ENTHUSIASM is the tool of Ballsy™ people because it's hard to resist someone who is truly enthusiastic about an idea. Enthusiasm is contagious, infectious, fun and irresistible. I run a sales organization and after 12 years of dealing with salespeople, I still have to say that the number 1 trait of a great salesperson is enthusiasm. You can lack all the other important qualities of a salesperson: being smart, organized, a people person, good at remembering names, etc., but if you have the ability to genuinely convey enthusiasm about your product, people will buy from you.
You can be a good salesperson without this quality, but you'll never be a great one.
I started this entry about a couple of Ballsy™ signs I saw in a lobby and I've come full circle to the topic of enthusiasm. Was this an unrelated tangent? I don't think so because I believe that what makes those signs so compelling is the enthusiasm which lays beneath them. When a person reads those signs they cannot help being infused with the spirit of enthusiasm which it took to get those signs made and hung. They don't think about it in this way, but it affects them nevertheless.
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